Broadband internet service provider Upcountry Fiber tapped Hughes Agency to raise awareness, drive ticket and sponsorship sales for its inaugural charity concert, Southern Fried Circuit featuring South Carolina native and three-time Grammy winning country music star Darius Rucker. Proceeds will benefit Upcountry Fiber Foundation, the company’s philanthropic arm and permanent endowment and will be put back into the community by supporting local non-profit organizations.

Hughes Agency developed and is executing the event’s public relations and social media plans, and consults on sponsorship development and sales. We also created and executed a specific demographic and geographic targeting paid media plan across multiple markets utilizing outdoor, radio, streaming, digital and print.